Celebrating the 30 years of the World Charter for Sustainable Tourism is much more than looking to the past: it is a call to imagine, together, the future of tourism the world needs.

 

From Lanzarote – a pioneering and visionary territory where this commitment was born – we are driving the renewal of the Charter as an ethical and strategic compass, with the conviction that tourism, if managed with intelligence, sensitivity, and purpose, can be a force for regeneration, balance, and well-being for people and the planet.

 

In a world marked by climate change, the digital revolution, and the rise of regenerative tourism, this international gathering will not be a mere commemorative event. It will be a living space for reflection and collective action.

 

An invitation to governments, institutions, businesses, experts, and citizens to unite under a common purpose: to redefine the course of global tourism—with courage, with vision, with hope.